Special Sauce
A fount of ideas with the passion and leadership to see them come to life and bring results.I love what I do which makes work fun!
Coverage & Accolades
Deanna Dawson on integrating user-generated content (UGC) into Zenni’s online presence and building relationships with influencers
Strategic Social Media Tips with Deanna Dawson
“One of the reasons we love Pinterest is that we have access to so much audience data, which allows us to be very specific with our spend and our creative.”
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Best social collaborations — Zenni Optical
"Catalog powered lenses take away the friction of try-on to purchase, allowing for higher conversion. Which means customers are wearing their stylish Zennis sooner!"
There is not a more creative and passionate individual on Earth than Miss Deanna Dawson. She represents the Snapfish customer in *everything* she does, never letting any part of the business lose sight of our most valuable asset. Deanna is also the #1 employee cheerleader and Snapfish culture extraordinaire.
Natalie Long
Global Product Leader | Consultant | Adviser
You are one of the most creative, passionate and inspiring people I’ve ever met, and I know my career & Zenni as an organization will be forever changed because of you.
Working with Deanna is a blast. Have you ever sat through a meeting when you know the energy is at a low ebb? Then you have to experience what it's like to be in a meeting with Deanna. As soon as the enters the room - not only do things happen and the agenda moves forward, but that's when the fun has begun!
Judi Roubideaux
Senior UX Designer, Snapfish
You are one of the most creative, passionate and inspiring people I’ve ever met, and I know my career & Zenni as an organization will be forever changed because of you.
You’re everything a great leader should be - supportive, enthusiastic and a true cheerleader for your team.
Deanna inspires everyone around her and I truly love working with her - everyone should be so lucky.
Andy Parker
Associate Creative Director/Senior Copywriter
She is a highly emotionally intelligent individual (with an infectious laugh and amazing spirit) who speaks her mind with grace and tact, helps others keep both team and individual challenges in perspective, and creates a positive environment in which everyone enjoys working.